What do we mean by term marketing strategy? (Director – J L Morison (India) Ltd)
Transcript: At this point I would like to make a difference between marketing strategy and strategic marketing , marketing strategy is the strategy which Is being adopted in managing the marketing mix element: product, price, place, promotion , packaging, profits, positioning those sort of things whereas strategic marketing is when the focus of the business is to develop product and services keeping customer at the center. So, instead of being inward out i.e marketing strategy it is outward in i.e strategic marketing . so, I […]