From students perspective, what is marketing management? (Director – J L Morison (India) Ltd)
Transcript: It is the process by which you manage the marketing idea of creating the relationship between yourself and your consumer. You do it by making the product available where the consumer wants it, you do it by choosing the right attribute of the product like features, design , price and changing the product according to the technical requirements and performance requirement according to the consumer’s need and demand. You study what is happening with the competition and the law […]