What is international marketing and how is it different from regular marketing? (Marketing Head,BWIR)
Transcript: International marketing actually is different planet all together because it involves the unlike what you know in India it is much different, it involves cultural knowledge, history, customer behavior and trends and basically its much different than a normal marketing and that’s what I can call and most of the time international marketing is one which follows global trends and global patterns and should have enough knowledge to be in that space. (Parag Maladkar – Marketing Head,BWIR)